ABOUT

LETTER FROM
THE FOUNDER

Welcome to Primal Meal Prep! Whether it’s your first or 655th visit, I’d like to thank you for being here and for interacting with our brand.

Anybody with an ounce of fitness knowledge will know the importance of nutrition – your goals rarely take shape (or the shape you want for that matter) if you don’t eat right. However, it is here that most people falter. The primal concept is simple: think of us as a scalable personal chef for everyone – providing the meals you need, executing and preparing the meals planned around your goals. We’ll handle the entire spectrum of the meal planning process. You handle the eating ;)

I have a vision for Primal to be more than just a fully customizable meal prep service, but a brand that cares as much about the impact we have on the fitness industry as we do the food we handle. To make this a reality, I relentlessly produce educational content around fitness/nutrition, distributing it through Primal’s social media channels, free of charge. Scroll down and check it out!

DY FOUNDER & CEO

OUR PROMISE

NO PRESERVATIVES OR
FALSE PROMISES ADDED

We don’t just deliver food at Primal – we deliver honesty. We want to ensure our customers only put the best into their bodies, which is why we are committed to upholding the highest standards of quality and freshness; no compromises or shortcuts allowed. Our meals are prepared from scratch 3 times a week, only with freshest and best ingredients.

COMMUNICATION
AND COMMUNITY

We care what you think. We crowdsource wherever we can, taking feedback and suggestions not just from our customers, crew, gym buddies as well as industry leaders in both F&B and fitness. We don’t just take feedback either, we also give back, sharing the latest science-based tips and tutorials on our media channels. We even create original content that range from workout tutorials on YouTube to infographs on Instagram.

Most companies say they want to build community… We actually do it.




FRESH MENUS =
FRESH FOOD

We’ve developed a 4 rotating weekly set menus, and for two really good reasons. First healthy food should never be boring. And this helps switch up the flavours you receive. Secondly, and possibly more importantly, making a different menu means our ingredient inventory is completely cleared out and refreshed each week too.

FIRST IN FIRST OUT

Our weekly order cutoff is Saturday 9 am... to ensure we have time to prepare your meals. We work on a tight schedule that’s based around our strict First-In-First-Out policy. We receive multiple shipments of meats, fresh vegetables, and spices every week, and whatever’s received will always be the first to be prepped and send out, so nothing spends more time here than it needs to.

HOW LONG DOES
YOUR FOOD LAST?

Because your food hardly spends any time languishing in our storage, Primal meals can stay fresh and flavorsome in your refrigerator for up to 4 days. We never cut costs or corners, never compromising on our material delivery frequency. Of course, we do recommend you enjoy your meals as soon as you receive them!

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